What is an EDDM postcard?
Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
about 18¢ per piece
How do I make a postcard on EDDM?
9 Tips for Designing a Successful EDDM® Postcard
EDDM Retail's Size requirements
What is the difference between EDDM and direct mail?
Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail.23-Feb-2022
How Long Does USPS EDDM® Take to Deliver? 1 to 2 business days. When you're using the Retail USPS EDDM® option (where you drop your postcards off at the local post office that services the carrier routes it's going to) your mail piece will usually hit homes within one to two business days.
What is the difference between EDDM and EDDM Retail?
Your mail gets labelled as 'BMEU' with this option. The main difference between EDDM Retail vs EDDM BMEU is the size of projects each is ideal for. With the Retail option, you have to drop off your mailers at the Post Office® of each individual delivery route, which can be time-consuming.10-Dec-2021
Over-sized mailers receive the best response rates. According to a study conducted by the Direct Marketing Association, large postcards received a 4.25% response rate, while large envelopes earned a 5.0% response. Less is more when it comes to general marketing, but when it comes to EDDM mailings, bigger is better.06-Dec-2016
Does EDDM include postage?
For EDDM or Every Door Direct Mailing, this doesn't include postage as what we use for this service is a retail indicia while Direct Mailing does require postage and has an additional cost.
Download and print anywhere You're completely free to download a high-quality PDF and print your EDDM postcards anywhere.
How do I bundle Every Door Direct Mail?
Bundling at Retail: When you submit Every Door Direct Mail, your pieces must be bundled with a facing slip. Recommended bundle size is 50 to 100 pieces. You must include the piece-count per bundle. Example: A 426-piece mailing could have eight bundles of 50 and one of 26.
Choose from 4 common USPS approved EDDM® postcard sizes, or get a quote for a custom size. The standard sizes are 4.25 x 10.625, 4.25 x 15, 6.25 x 9 and 6 x 11.
What is the best size for EDDM?
Three of the most popular options are postcards (6.5" x 9"), oversized postcards (8.5" x 11"), and tri-fold menus (4.25" x 14"). For additional sizes, visit usps.com/everydoordirectmail or contact your local printer regarding the approved sizes for Every Door Direct Mail Standard Mail® flats.
Return Address Placement The return address is critical and is a required element of your postcard. You need to supply either a physical address or a P.O. Box, and where you put it is just as important.08-Feb-2017
Is there a minimum quantity for EDDM?
EDDM-Retail flats must be part of one mailing of at least 200 pieces (or 50 pounds), but no more than 5000 pieces per mailing per day at any 5-digit ZIP Code location.
EDDM® has a specific EDDM Retail indicia especially for businesses that do not mail often, but would like to send out an EDDM® campaign. This means you do not need to spend time stamping each campaign, and you don't need to register for your own indicia to complete an EDDM® mailing.
What is EDDM Ready?
When you choose EDDM® Ready-to-Go™, we take care of the mapping, printing, bundling, and paperwork you'd normally have to do yourself. We select the carrier routes you want to mail to ahead of time, bundle your mail pieces, and fill out all the USPS paperwork.
Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service (USPS) that makes it easy to reach every business or residential customer in a given neighborhood, city or ZIP code.
What is the best day for direct mail to arrive?
The best days to send your direct mail campaign is Tuesday, Wednesday and Thursday. Delivering your campaign between Tuesday and Thursday is considered to be the most favourable time frame because recipients are well into the flow of the workweek and are likely to be going home that night.11-Aug-2022
You can track the performance of your EDDM® campaign by the number of daily, weekly, or monthly page visits and impressions. This method can be used when your call to action requires people to read specific information, or you're promoting a unique offer.15-Nov-2021
Does EDDM go to PO boxes?
You don't need a mailing list when using EDDM. Your campaign's mailers are sent out to all addresses on a mail carrier's route for the geographic region you identify. You have some targeting options, including removing business addresses and P.O. boxes.01-May-2020
What is an EDDM postcard?