What is EDDM in printing?
Every Door Direct Mail (or EDDM®) postcards let you save on the time, money, and effort normally spent on print marketing. Select from any of USPS available mailing routes and send out your personalized messaging to this area.
Download and print anywhere You're completely free to download a high-quality PDF and print your EDDM postcards anywhere.
How much does EDDM cost?
EDDM: Price. For those looking for a more cost-effective option, Every Door Direct Mail is a great choice. The Every Door Direct Mail prices range from $0.154 to $0.176 per piece while bulk mail prices range from $0.255 to $0.539 per piece.
9 Tips for Designing a Successful EDDM® Postcard
What is the difference between EDDM and direct mail?
Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail.23-Feb-2022
According to a study conducted by the Direct Marketing Association, large postcards received a 4.25% response rate, while large envelopes earned a 5.0% response.06-Dec-2016
What is the difference between EDDM and EDDM Retail?
Your mail gets labelled as 'BMEU' with this option. The main difference between EDDM Retail vs EDDM BMEU is the size of projects each is ideal for. With the Retail option, you have to drop off your mailers at the Post Office® of each individual delivery route, which can be time-consuming.10-Dec-2021
EDDM Retail's Size requirements
What are the EDDM sizes?
Choose from 4 common USPS approved EDDM® postcard sizes, or get a quote for a custom size. The standard sizes are 4.25 x 10.625, 4.25 x 15, 6.25 x 9 and 6 x 11.
How Long Does USPS EDDM® Take to Deliver? 1 to 2 business days. When you're using the Retail USPS EDDM® option (where you drop your postcards off at the local post office that services the carrier routes it's going to) your mail piece will usually hit homes within one to two business days.
Does EDDM include postage?
For EDDM or Every Door Direct Mailing, this doesn't include postage as what we use for this service is a retail indicia while Direct Mailing does require postage and has an additional cost.
between 7-14 days
How do I bundle Every Door Direct Mail?
Bundling at Retail: When you submit Every Door Direct Mail, your pieces must be bundled with a facing slip. Recommended bundle size is 50 to 100 pieces. You must include the piece-count per bundle. Example: A 426-piece mailing could have eight bundles of 50 and one of 26.
Return Address Placement You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Typically, we think of the return address going just to the left of the indicia. But with EDDM® mailing services, it is required for the return address to be placed in the top left corner.08-Feb-2017
How do I use all Door Direct Mail?
EDDM® has a specific EDDM Retail indicia especially for businesses that do not mail often, but would like to send out an EDDM® campaign. This means you do not need to spend time stamping each campaign, and you don't need to register for your own indicia to complete an EDDM® mailing.
What are EDDM postcards?
Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
When you choose EDDM® Ready-to-Go™, we take care of the mapping, printing, bundling, and paperwork you'd normally have to do yourself. We select the carrier routes you want to mail to ahead of time, bundle your mail pieces, and fill out all the USPS paperwork.
Can EDDM be in an envelope?
EDDM® mailers must be square or rectangular. This means you can't mail oddly shaped pieces like triangles or ovals unless they're placed in a large envelope. They also must have four angular or finished (rounded) corners.09-Jan-2021
What's EDDM Retail? EDDM Retail is a good option for small businesses, restaurants, realtors, and local political campaigns. With this choice, you can create an account, send 200-5,000 pieces per day, per zip code, and simply drop your mailings off to the post office.21-Apr-2022
Can I send EDDM to business only?
No need for mailing lists EDDM® was specifically designed by the USPS® to cater to small businesses trying to reach a local market. Therefore, the main recipient has always been residential addresses. Hence, while you can't send EDDM for businesses only, you can still add or exempt them from your mailing routes.21-Jul-2021
What is EDDM in printing?