What is logistic decision in marketing?

What is logistic decision in marketing?

(a) Logistics Decisions: Market logistics activities involve strong trade-offs, decisions must be made on a total system basis. Customers are interested in on-time delivery, suppliers desire to meet emergency needs and also have willingness to take back defective goods and re-supply them quickly at their costs.

What are the decision areas in logistics?

There are four major decision areas in supply chain management: 1) location, 2) production, 3) inventory, and 4) transportation (distribution), and there are both strategic and operational elements in each of these decision areas.

What are the main decisions logistics management?

Introduction Logistics managers are involved in three strategic level decisions: (1) Make to order vs make to stock. (2) Push vs pull inventory deployment logic. (3) Inventory centralization vs decentralization.

What are the various logistic decisions to be taken by the marketing manager at the time of distribution of product?

Determination of distribution hub. Inventory Control System. Material Handling System. Procedure to Process Orders.28-Aug-2019

What is logistic decision explain its objective?

The main objective of logistics management is to execute proper planning on transportation modes and inventory available to satisfy the customers. This leads to a smooth freight moving process and timely delivery of products or goods.22-Mar-2022

What are the components of marketing logistics?

Components of Marketing Logistics

• Customer profiling.
• Goods distribution.
• Transportation.
• Packaging & Information.
• Customer Service.
• Reverse Logistics.

What are the 5 major decision areas of supply chain management?

Supply management Supply management is made up of five areas: supply planning, production planning, inventory planning, capacity planning, and distribution planning.

What are the 4 major logistic functions?

The four functions of marketing logistics are product, price, place and promotion.

What is logistic strategy?

A logistics strategy is a set of principles, attitudes and driving forces that guide the coordination of plans, goals, and policies between the partners across a supply chain.27-Aug-2021

What are the 6 logistic goals?

All operations related to logistics aim to ensure that demand is satisfied (fulfilling goals), irrespective if it is a part made available to a manufacturer or a good present on a store shelf.Logistics Goals and Operations

• Order fulfillment.
• Delivery fulfillment.
• Quality fulfillment.
• Cost fulfillment.

What are the 3 main logistics objectives?

The logistics strategy comprises three objectives (i) cost reduction, (ii) capital reduction, and (iii) service improvement. The cost reduction strategy is aimed at reducing the variable cost related to the movement and storage of goods.

What is the importance of a decision support system for logistics?

Benefits of a DSS for global logistics include improved customer service, reduced communication waste, distribution cost savings, reduced paperwork, stronger partnerships and better strategic decision making.

What are the 3 types of logistics?

Types of Logistics

• Logistics Fields.
• Procurement Logistics: Procuring Raw Materials and Parts.
• Production Logistics: Materials Management, Distribution in Factories, Product Management, Shipping.
• Sales Logistics: Delivery from Warehouse to Wholesalers, Retailers, and Consumers.

What are the three types of distribution marketing?

There are three methods of distribution that outline how manufacturers choose how they want their goods to be dispersed in the market.

• Intensive Distribution: As many outlets as possible.
• Selective Distribution: Select outlets in specific locations.
• Exclusive Distribution: Limited outlets.

What are different types of logistics?

So let's dive in!

• Inbound Logistics. Inbound logistics is used to execute strategic organizational tasks for working upstream.
• Outbound Logistics.
• Reverse Logistics.
• Third Party Logistics (3PL Logistics)
• Fourth Party Logistics (4PL)
• Conclusion.

What are the importance of logistic?

Importance of Logistics In business, success in logistics translates to increased efficiencies, lower costs, higher production rates, better inventory control, smarter use of warehouse space, increased customer and supplier satisfaction, and an improved customer experience.20-Nov-2020

What is the goal of marketing logistics?

The ultimate goal of Marketing logistics is to reduce supply chain operating costs through optimizing supply chain stages, and to help businesses provide products/services and other values to customers with the lowest cost.21-Aug-2021

What is the importance of marketing logistics?

Marketing logistics ensures that entities work together and produce the marketing materials needed in order to adequately sell a product. Place - Marketing logistics enables an operation to be able to simplify the transactions between logistics provider and customer.08-Jun-2020

What are the 5 elements of logistics?

The five elements of logistics

• Storage, warehousing and materials handling.
• Packaging and unitisation.
• Inventory.
• Transport.
• Information and control.

What are the 3 decision phases?

The many stages involved in supply chain management for taking an action or making a decision connected to a product or service are known as decision phases. Three decision phases are required for successful supply chain management: information flow, product flow, and fund flow.29-May-2022

What are the four 4 stages of supply chains?

Integration, operations, purchasing and distribution are the four elements of the supply chain that work together to establish a path to competition that is both cost-effective and competitive. Communicating and collaborating with all parties is a business strategy that eliminates errors and saves money.07-Dec-2021

What is logistic decision in marketing?